How Do You Build Authority and Stand Out in Your Industry?
Consultants are trusted for their expertise—but how do you make your expertise visible?
Our "guided authenticity" video marketing helps you position yourself as a thought leader who clients want to work with.
Video marketing is not about what you do, it's about who you are.
In fact, "what you do" is a commodity these days. You don’t have to be a “content creator.” You just need to talk.
I guide us through a recorded conversation and pull out the gold—your values, voice, personality, and positioning. It’s casual, comfortable, and powerful.
In addition to edited short clips, I also offer writing for your marketing that is designed to amplify and build upon your marketing messages from the video clips. It's ethical and empathetic, not biographical and one way.
Are you focused more on your solution than your clients?
If your PowerPoint slide deck has 73 slides in it, chances are that you're losing prospects at slide 3. While you have in-depth and complex knowledge and experience that you want to share, your clients want simple answers to help them.
That's where we help you distill complex ideas down into meaningful and accessible marketing messages that connect with top-level questions. Through our copywriting process, we build written material that quickly gains trust and interest, resulting in more potential clients reaching out to talk with you.
STILL NOT SURE?
Frequently Asked Questions
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I work with large organizations—does video make me look too small?
Not at all. In fact, well-produced video content enhances your credibility by showcasing your thought leadership. Executives don’t just hire firms; they hire trusted advisors. A polished video positions you as a sought-after expert rather than just another consultant-for-hire.
How do I prove my expertise without giving too much away?
Effective marketing isn’t about giving away your full process—it’s about demonstrating how you think and the value you bring. A well-structured interview highlights your approach without revealing your entire playbook, making potential clients want to work with you rather than just take free advice.
Will this actually lead to paying clients?
Yes—when done strategically. Video content establishes credibility, builds trust, and warms up potential leads before they even reach out. It works as an evergreen marketing asset, attracting high-value clients over time without requiring constant outreach. When combined with landing pages and email campaigns, it keeps leads interested even if they are not ready to buy yet.
Contact Us
Get in touch with us today to discuss how we can help elevate your connection with potential clients through video and copywriting.
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