Marketing for therapists Is Different
Your Goal Is To Help People, Not "Sell" Them On Your Service
Our Guided Authenticity Methods Are Focused On Connecting And Building Trust
Make Your First Impression With Potential Clients Feel Like "She Understands Me"
Let's Get You On Camera
You've tried recording yourself and the video turns out awkward. Or you sound scripted and inauthentic. Or ramble.
Then there's the editing and placement - do you want to learn all the skills needed just to create a video, let alone a good one?
Having video on your site and on your profiles increases the likelihood of someone becoming a client. Especially if the video talks about who you are and not just what you do.
Our done-for-you video interview is designed to make you comfortable on camera. You'll be talking to a real person, responding authentically to questions in a conversation. It's not a performance, it's a conversation that evolves naturally, giving plenty of video material that can be made into short but insightful clips to share.
OK, Text Matters Too - Copywriting To Connect
What does your current marketing message say to visitors? Maybe you're not sure what to write. Does it lead with all of your certifications? Is there a list of diagnoses that you treat? Those are useful in the right context, but they speak to what you know and do.
Instead, we revise your website, profiles, or other marketing material that speaks to what the potential client is feeling or going through at the time they are looking for help. We weave in parts of your relatable experience and empathy. Our goal is to have visitors say "They get me" and "I feel like I know them" (building emotional trust before you talk with them).
Connect, Don't Clobber
Ethical Email Marketing
Build trust by showing up as a human—not like a content cannon
If it doesn’t serve, it doesn’t get sent.
This isn't just email marketing, it's a conversation that builds trust over time.
If you’re here, you’re likely worried about sending emails that feel pushy, spammy, or just plain out of sync with your values.
Instead, he's what you can expect:
I design and build done-for-you email campaigns that sound like you— empathetic, confident, and human. No pressure tactics. No marketing jargon. Just meaningful communication that reflects your practice and values.
STILL NOT SURE?
Frequently Asked Questions
Here are some common questions we get about marketing for therapists
I feel uncomfortable on camera—how do I come across as authentic?
That’s exactly why a guided interview is so effective. It’s a natural conversation, not a performance. You’ll talk about who you are and how you help people—without feeling scripted or forced.
There are so many therapists out there—how do I stand out?
Your approach, personality, and philosophy of care make you unique. Clients don’t choose a therapist based solely on credentials—they choose based on trust and connection. A video interview helps potential clients feel like they already know you before they ever reach out.
What’s the ROI? Will this actually help me get more clients?
Potential clients are looking for emotional safety in a therapist, which is how we approach your new marketing messaging. Depending on the amount of work you have us do, just one or two new clients pay for your investment.
I’m worried about boundaries—does video marketing feel too self-promotional?
Ethical marketing is about helping, not selling. Your video doesn’t have to be about “selling” your services—it’s about sharing your approach, demystifying therapy, and helping potential clients feel safe reaching out to you.
I rely on word-of-mouth and referrals—why do I need marketing?
Referrals are great, but they’re unpredictable, especially as access to therapists expands. Even referrals will look at your website and profiles before deciding to work with you. You need to stand out. When referrals slow down, your marketing messages find new potential clients, creating another stream of possible future referrals.
Contact Us
Get in touch with us today to discuss how we can help elevate your connection with potential clients through video and copywriting.
LinkedIn
Instagram