I'm Mike. I think most marketing has it backwards.
I run Big Pivot Marketing, and I'll be honest: I don't much care for traditional marketing, which is a strange thing for a marketer to admit. The scarcity, the urgency, the pressure, all of it runs against the grain of the people I work with and the people who come to them.
Connection, not scarcity
Most marketing tries to manufacture urgency. I try to create connection. The people who reach out to a therapist, a doctor, or a consultant are often in a vulnerable moment, sometimes carrying a little shame about needing help at all. Pressuring them is exactly wrong. The work is to meet them where they are and let them feel safe enough to reach out on their own.
So I don't build funnels designed to convince. I build content and video designed to connect, so the right people recognize themselves and come to you already sure.
I don't tell you who you are. I uncover it.
Everyone has the same tools now. And as AI writes more of the internet, more of it sounds the same. When everything becomes a commodity, the human becomes the premium. So my whole job is to find the part of you that can't be generated, the specific way you think and the moment your real self shows up, and get it somewhere the right people can see it.
I do that through a guided interview. It's a real conversation, not a script, and the version of you that shows up in it is the version that connects. It's honestly my favorite part of the work.
Be legend.
I came across my grandmother's old pizza pans a while back. Her pizza is still legend in the town where I grew up. Forty years on, people still ask about it. It was never the pan. Everyone had the same pans. It was what she put in before the pan ever got involved: her own ingredients, her own sauce, her own dough, her own way of doing things.
That's the whole idea behind how I work. What are you putting in the pan that's only yours? Find that, put it where people can see it, and you stop competing with anyone. Be legend.
Read the video transcript
I came across my grandmother's old pizza pans recently. I've used this metaphor before: starting your own business is a lot like starting a pizza shop. There are so many pizza shops out there, so how are you going to stand out?
It reminded me of her pizza. It's still legend in the town where I grew up. Forty years later, people still ask about it. Why? Because it came from her own process. Growing her own ingredients, making her own sauce, making her own dough. Everything that went in before the pan ever got involved.
So my question to you is: what are you putting in this pan for your business that makes it yours, that's going to stand out? What's coming from your authentic self that you'll serve, so people say, this is different, this really stands out. Tell me what you're putting in your pizza pan, where it's coming from, and what's going to set you apart. Be legend.
If the way I think about this sounds like your kind of thing, let's talk.
Book a free introduction call. Thirty minutes, no pitch, no pressure. Just a conversation to see if we're a fit. If we are, we keep going. If not, no harm done.
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